We cannot decide where and when we are born, we cannot choose the family where we start our life, but we have the power to pick up the one we are going to grow up in.
It is not about blood, it is about companionship.
This is the story of a group of friends, with different personalities, whose paths met, who became family one to the other. They spend time together, from day to day, having fun, waiting for the weekend.
Camilla and Nazareth are always together, and if they are not it feels like so. Umberto is a tattoo artist, and each stroke of ink is the signature of a different story. Each of those guys got marked by his hands, as a lasting proof of his presence and loyalty. Andrea is the tough guy, isn’t he? Bold personality, nasty look, but surprisingly (as some may say) capable of great love. Nick is the friendly guy, hooking other inside the group because a family can always get bigger. Nicola is an outsider. He likes to dance. He likes to dance by himself; no showing off, just a true authentic joy to live and feel the music.
They dive into the edges of the environment they live, seeking authenticity, dressed up to mirror their need for uniqueness.
These are the people PROPHERE is talking to. Designed dragging inspiration from the purest creators and from the underground world they live in. adidas Original created a pure representation of audacity, without compromises, meant for those who don’t fear to be themselves.
People always feel like they are different, unique, and diverging from the previous generation. The elder ones look at the youngster as a fresh army of sinners, but the truth is they were no saints either.
The wheel turns and nothing seems to be ever, really, new. Oddly enough, to actually change, to actually be original, one has to look back, to seek for energy and to inject that force into the present.
We are all pushed by the same things: at the end of the day, what we seek is someone to call family, somewhere that feels like home.
