The Unbreakable New York Daily explores how fashion objects can alter New York City’s urban landscape, transforming the city into a ready-made continuously engaging with the surrounding reality. The use of indirect lighting and the avoidance of extreme contrasts keep the subjects neutral, immersed in the lethargy of normality.

This photographic journey through New York, viewed through the lens of the archive and the everyday, ignites with the spark of work that, in 1989, photographer Albert Watson produced for the fashion house Prada, creating a deep connection between Milan and the brand’s archive. This dual dialogue has brought forth a romantic and anti-fashion promotional image, where objects become active inhabitants of the city, interacting with the daily flow of events. Public and private merge in a creative tête-à-tête, with the archive as a central element.

Like participating in a visual treasure hunt, we find ourselves searching for elusive details and situations. The photographer Tiziano Demuro and the Style Curator Alessia Caliendo chose to focus on the folds of the infra-ordinary, following the words of Georges Perec, as Caliendo mentions: “What happens every day and repeats every day, the banal, the obvious, the common, the background noise.” In this context, the banality of the every day becomes a political choice, an identity statement in the performance society. Documenting and archiving the daily experience becomes almost an obsession, allowing us to see banality as a mirror of our fragilities and unconscious. The everyday object, a fundamental part of these investigations, becomes a trace, an amulet, and a symbol of an experience or thought, laden with further meanings.

The work reflects the relentless transformation of urban reality and the political power of the ordinary, turning every detail into a unique and significant narrative, delving into the collective unconscious and delivering a dose of irony.