Tatum Shaw grew up in rural northwest Georgia. In 2004, he moved to Portland, Oregon to write commercials with Wieden+Kennedy for clients like Nike, Coca-Cola, and Target. He now works as a photographer and freelance copywriter, and splits his time between Portland and Atlanta. His photos have appeared in Apartamento Magazine, Oxford American, and Bloomberg Businessweek.
About ‘Plusgood!‘ – words by Tatum Shaw:
According to the future laid out in George Orwell’s 1984, the English language will be decimated and reduced to only a small list of government approved words known as Newspeak. Nothing is beautiful. Nothing is marvelous. Nothing is fantastic. If something is deemed better than “good,” it’s simply referred to as “plusgood.”
These images were conjured as a choice to celebrate the absurd of the present rather than brace for the dread of the future. Simply put: to seek more goodness.
