Miu Miu’s Gymnasium and Custom Studio redefine the intersection of sport and luxury, transforming retail into an immersive act of self-expression. The Gymnasium pop-up, a bold reimagining of athletic wear in high fashion, merges performance and elegance—technical silk blousons and kid mohair separates in a disciplined palette of red, white, and blue highlight Miu Miu’s masterful command of proportion play. Accessories follow suit: Wander, Arcadie, Aventure, and Beau bags feature sporty piping and the ethereal ‘astral’ hue, while the debut of Boxeur trainers balances utility and sophistication. The Custom Studio, an in-store bar for personalisation, turns each piece into an intimate statement with bespoke laces, charms, and embossed details. As this travelling exhibition unfolds across Asia’s top retail spaces, it transcends the passing nature of a pop-up, reinforcing Miu Miu’s ability to capture the pulse of contemporary fashion with intellect and precision.
Miu Miu’s Gymnasium and Custom Studio
Miu Miu’s Gymnasium and Custom Studio
Words by Editorial Team
Photography courtesy of Miu Miu
Published on February 11, 2025
Fashion