It’s safe to say the Armani gentleman is widely considered to be an older, more reserved individual. And whilst Emporio Armani has always been the sibling brand with a more youthful edge, this Fall/Winter 25 season Mr. Armani emphasised the boyish and adventurous aspects that bit more.
The show kicked off with thirteen bold alpinist looks, in deep aubergines and vivid chartreuse—a daring and unusual take for the brand. Though perhaps not intended as practical pieces to weather a serious expedition, these puffy ensembles would fit seamlessly into the wardrobe of a young Milanese for a trip to St. Moritz or Cortina.
The collection that followed, lived up to its title “Seducente”, or “Seductive” in English. A parade of shimmering velvets, glossy leathers, and rich furs acted as the base for a hedonistic show, a contrast to the brand’s usual refined approach. Yet all the while, Armani’s signature sartorial style was not lost, with each ensemble offering an immaculate and effortless fit.
The indulgence didn’t stop there though, leopard print jackets, shirts, ties, shoes and bags added to the playful charm. The colour palette, an array of browns, too reflected a sensuous air: deep chocolate, lustrous whiskey, and rich mahogany to name but a few. This was counterbalanced by practical wool coats, three pieces and thick-soled shoes, which grounded the collection and demonstrated a versatile wardrobe that seamlessly transitioned from day to night.
The resulting narrative spoke of an elegant, well travelled gentleman, a reflection of Mr. Giorgio Armani himself. Yet this time round infused a sense of stylistic risk taking, one which might allow Emporio Armani to truly connect with a younger crowd.
